Email Marketing

Growth Marketing – The journey from silos to an Omni-channel world

The digital marketing budgets allotted are exponentially growing year over year & many marketers are on the lookout for better integrated omnichannel promotional opportunities. The promotional spends across many of the digital channels are widely scattered in many organizations, and the data insights remain in silos which further aggravates the challenges before the marketer. Read more

Email Marketing

Drive in more User Interaction and Insights by means of appropriately Designed Email Surveys

Drive in more User Interaction and Insights by means of appropriately Designed Email Surveys

Effectively crafted email surveys is a must have in a powerful email marketing strategy and one must be well educated about the benefits surveys could potentially reap in terms of campaign performance, customer insights, brand retention and loyalty, trend analysis etc. The marketer should also be well aware of how to design effective email survey strategy. Survey driven user interactions will gather more personalised insights from the users and it should be a part and parcel of any competitive email campaigning repertoire. In this blog issue, we shall learn how to drive in more user interaction and insights by means of appropriately designed email surveys.  Read more

Digital Marketing, Email Marketing, Marketing

Paradigms for Subscriber Engagement in Email Marketing

If you want more subscriber engagement in email marketing as you would ideally like to push in your products and services it will be always optimal to keep note of certain paradigms for engagement as demonstrated as standard frameworks within which a subscriber attends to your email campaigns. Here we bring before you some paradigms for subscriber engagement in email marketing: Read more

Exit Intent Popup

What is Exit Intent Popup? How it helps multifold ROI for your business?

Conversion is the principal lead process of every business. Entrepreneurs run behind all the tactics whether traditional or trendy to spike up the conversion rate. Having a lot of competitors in each industry irrespective of the size of the market and domain, it’s literally hard to strive through without any value adding approach that can speak for your business and eventually helping in generating conversions. Please be introduced to Exit Intent Popup, which is also known as Lightbox. Exit Intent Pop is such one powerful value adding strategy in the lead generation roadmap. Let’s learn more below.

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Email Marketing

Priority Sending: The rise of next generation customer engagement

If you treat your customers like a King they will certainly rely on your products and services. This rule not only applies in the case of support but in every case that makes customers realize that you’re the best solutions provider. Let’s take a simple example, if you have 100 customers and 10 of them are premium, who regularly buy more products or services than the rest and settle a whooping figure monthly, you probably feel like updating them first when a new product or service is launched by your company. Because they’re your most potential prospects who could pay your new products or services. Additionally, their trust on your brand makes selling even easier for you.

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Email Marketing

Top 10 Email Marketing Best Practices you should consider

Email was invented 45 years back and still this channel is very important for the Digital Marketers. Studies show that vast majority of Indian Marketers are planning to allocate a major part of their budget to Email in 2017. This seems logical because of the fact that Email has nearly three times as many user accounts on Facebook and Twitter combined, and is 40x more successful in acquiring new clients than both.

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