As the startup era got matured to its new phases, we got chances to hear so many new terminologies around technology and marketing. Growth hacking and growth marketing are two such terminologies that come under the new-gen startup namings. Today, the term – growth hacking, has become a surgical precision in digital marketing.
Though growth hacking has been taken to the mainstream by the geeky growth hackers, the awareness on the same is still in infancy. So, I thought to give a quick brief on growth hacking and its techniques every marketer and business can explore to leveraging their conversion rate in 2017.
What is growth hacking all about?
Growth hacking is a startup inventory which makes use of both conventional and radical marketing experiments by which the marketer can figure out the most effective and efficient marketing strategies across marketing channels and product development that lead the business to accelerated growth. Not just the marketers are growth hackers. It could be engineers and product managers along with the marketers of a company that focus on building and driving the client base.
Now let’s go through the efficient growth hacking techniques.
With a growing database than ever, the complexity of data management will be complex in the coming days. Meantime, marketers wouldn’t be able to handle things even they spend 24-manual-hours before the system. Even if the manual hours could wind up the work with the limited resources, there is a huge possibility for errors in the processes. There we need to switch to an automated system where you can trigger automated emails when a user signs up for newsletters, creates an account on a web platform etc. This is just a couple of use cases and there is a cluster of possibilities which can be set upon the requirement of each user. SMS, Web pushes, Push notifications, and Product recommendations are all associated with it.
Out of 3.5 billion internet users worldwide, 2.1 billion people are browsing from smartphones, which shows how much mobile phone is ahead, and how fast it’s monetizing the activities. A few months back Google started supporting Gmail with responsive email design, which is an addition to their Accelerated Mobile Pages Project, and mobile-friendly search update. When an internet giant like Google takes mobile things upfront, and when all the data mentioned here shows a clear picture that mobile marketing is the future of trade; all we can do is nothing but explore its possibilities.
We saw over 100 million downloads for Pokemon Go on Google Play in the very first month it released in 2016. In addition to it, Google launched its virtual reality platform, Daydream, by which Google wants it to be the Android of VR games and apps. As more things are yet to happen in virtual reality and augmented reality, we can expect more possibilities of marketing around them. Also, the acceptance users showed to the VR and AR experiments and updates give a lot of confidence to the makers under the hood.
Personalized contents are always welcomed by leads and customers. Rather than pitching ‘Hey Patron’, ‘Hey first name’ would yield more conversion to the funnel. We already have been seeing this practice in email and SMS campaigns. And this will be carried forward to the web push notifications, push notification, and other popups. Addressing the user based on his/her geo-location and redirecting him to particular landing page based on the location is a killer use case.
Just like in 2016, social media continues its exceptional capabilities in remarketing. Last year, iCubesPro launched a powerful Facebook remarketing tool which helps marketers to link email campaigns with Facebook. That is the tool acts as a bridge between email campaign and Facebook advert, by which email openers, non-openers, and clickers will be retargeted on Facebook using the same email id applied in the email campaign.
Well, the year 2017 will hopefully get us more interesting marketing tools to be explored across social channels so that marketers can hook their potential leads proactively and effortlessly.
According to emarketer, the average retail e-commerce site visit duration worldwide is just 9.4 minutes in Q1 2016, which clearly shows that people spend only a lesser time on e-commerce websites. The story is no different with hospitality, and other B2C online portals. In such a scenario, popups can be a great conversion driver for businesses. Web push notification, Push notification, Exit intent popup etc. are the major driving tools in the listing.