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Email Deliverability

Email Deliverability

If you have noticed a drastic dip in Gmail open rates, this is for you.

Have you noticed a sudden dip in Gmail click/ open rates? Don’t worry, you are not alone. And, hopefully, it’s not going to last forever.

At Caspar Technologies, closely monitoring the email performance of our campaigns is part of our brand DNA. We live and breathe email and are proud to say we know it like the back of our hands. Our decade-old experience with email marketing empowers us to spot changes early on.

In the history of email marketing, there have been several reported instances of dip in open and click rates. However, from 22nd April 2018, our email team has documented a very drastic dip in Gmail open rates.

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Email Deliverability

Best practices you can’t pretermit to improve email deliverability

The epic question: Are emails delivered to your subscribers’ inbox?

An email campaign is all relied on deliverability. What business if no email is delivered! Provided with pre-set filtered systems built by the mailbox and Internet service providers, ensuring high email deliverability right to the inbox is harder and to the primary box of Gmail is even harder.

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