Have you noticed a sudden dip in Gmail click/ open rates? Don’t worry, you are not alone. And, hopefully, it’s not going to last forever.
At Caspar Technologies, closely monitoring the email performance of our campaigns is part of our brand DNA. We live and breathe email and are proud to say we know it like the back of our hands. Our decade-old experience with email marketing empowers us to spot changes early on.
In the history of email marketing, there have been several reported instances of dip in open and click rates. However, from 22nd April 2018, our email team has documented a very drastic dip in Gmail open rates.