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Email Marketing

Email Marketing

Priority Sending: The rise of next generation customer engagement

If you treat your customers like a King they will certainly rely on your products and services. This rule not only applies in the case of support but in every case that makes customers realize that you’re the best solutions provider. Let’s take a simple example, if you have 100 customers and 10 of them are premium, who regularly buy more products or services than the rest and settle a whooping figure monthly, you probably feel like updating them first when a new product or service is launched by your company. Because they’re your most potential prospects who could pay your new products or services. Additionally, their trust on your brand makes selling even easier for you.

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Email Marketing

Top 10 Email Marketing Best Practices you should consider

Email was invented 45 years back and still this channel is very important for the Digital Marketers. Studies show that vast majority of Indian Marketers are planning to allocate a major part of their budget to Email in 2017. This seems logical because of the fact that Email has nearly three times as many user accounts on Facebook and Twitter combined, and is 40x more successful in acquiring new clients than both.

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Email Marketing

Announcing iCubesPro Predictive Intelligent Emails

Creating Paradigm shifts in email marketing by empowering our customers with cutting edge technologies and a world class support has been the road we always journeyed. We have set many milestones and we are now in a decisive junction, all because of the reason our newly launched Predictive Intelligent Emails which factually challenge the pre-set benchmarks of returns from your email programs.

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Email Marketing

Do you want to have an Obituary to your email programs very soon?

Many a time email marketers turn a deaf ear when we ask them to pay greater attention on their email list acquisition processes and practices. In the month of August 2016, many of them ended up paying a hefty price by simply not able to send any email on their infrastructures. Sadly many Email Service Providers too burned their fingers in the ordeal.

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Email Marketing

Google to support responsive email design on Gmail and Inbox

Google, the internet giant is on a full throttle in enabling every possible act to ensure a greater mobile experience to its users. Adding one more nail to the framework, Google has officially announced that the emails created with responsive email design will be optimised the way it is intended to be, which will start working on both Gmail and Inbox across desktop, mobile, and tablet by the end of this month. And this also hints that the old technology, email’s, presence is going to get enhanced further.

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Email Marketing

The Segmentation Saga in Email Marketing – Dividends from “Divide and Conquer” Explained

 

The stress on carrying out intelligent segmentation activity pertaining to email marketing has gone across all bounds and became one standalone process that could entitle you to be the best among the rest, whichever industry you might be from. Email marketing has come out of age and offers you sophisticated avenues to make use of data obtained from any data point pertaining to your users.

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Email Marketing

How to Productively Create Reactivation Emailer to bring back your Inactive Customer?

Reactivation emailer (Re-engagement program) is a popular method used for reaching out the customers via email who had previously shown interest in a particular product, brand or item, but not actively seeking to purchase at the moment. The ultimate aim of this method is to engage those customers and making them valuable customers.

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Email Marketing

Do you have an email marketing strategy?

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Do you  have an email marketing strategy? No problem even if you don’t have one. We can help you there!
Founding a startup and fueling it all through its run for an upgraded performance is always a hard knock considering the market competency. There you need to come up with different ideas for boosting your company’s visibility and thus customer interaction. We have picked up a plan that would probably do well for every customer-facing online business. Let’s check them out:
NEED TO KNOW YOUR CUSTOMER
The fundamental module is to know your customers in person. Gone are the days taking the database as a whole and listing audience under a common tag. Then, what? You need to individually treat your customers. For an instance, you run an online clothing cart of both men and women. You analyze people who drive onto your online portal and buy products. Here you need to become a typical next generation marketer by categorizing your customers based on their behavior and purchase. That is, men buy men’s trousers and shirts, whereas women give a try on sarees and frocks. And you need to separately account all these data into the document for future marketing purposes.
WORK ON COMMUNICATION STRATEGY
Once you are very much aware of who and what your customers are, the next you need to do is bridge communication with your potential leads. Since you have already chosen email as a communication medium, what you have to do is create vivid email templates to interact receivers. You may try with short and long kinds of templates, which can direct the audience to your product page with a buy button, social media channels with social icons or blogs with its most appropriate icon.
CRAFT YOUR EMAIL MESSAGES
So, you know your customers and have created a communication strategy. And now you need to send them personalized messages. Say, for instance, you need to monitor your customers’ behaviour and should predict what your customers are interested in buying next. Based on it, you can send them personalized emails addressing their first name. So that they could feel personal and a bit closer to the conversion.
MAXIMIZE ENGAGEMENT
Develop the email content appealing and engaging. That is, the email should be comprised of share and buy buttons so that you could get instant actions done by customers and thus increase the rate of conversions.
Though the scenario is different from case to case, the approach you may invest probably sound as described above. If you are still struggling to generate conversions through email marketing, reach us, we can help you that way you exactly want.