Every marketing sector is evolving. People are looking into more effective methods to engage the users. Similarly Email marketing is also evolving, even if the bulk push of email is there, marketers are still looking for more solutions that can target the users based on certain triggered conditions.
If you are going to send emails from a new IP address, sudden increase in email sending volumes can affect your IP’s reputation adversely. To prevent this, we need to warm the IP address up gradually over time to establish your IP address as a legitimate email sender among Internet Service Providers (ISPs).
Conversion is the principal lead process of every business. Entrepreneurs run behind all the tactics whether traditional or trendy to spike up the conversion rate. Having a lot of competitors in each industry irrespective of the size of the market and domain, it’s literally hard to strive through without any value adding approach that can speak for your business and eventually helping in generating conversions. Please be introduced to Exit Intent Popup, which is also known as Lightbox. Exit Intent Pop is such one powerful value adding strategy in the lead generation roadmap. Let’s learn more below.
If you treat your customers like a King they will certainly rely on your products and services. This rule not only applies in the case of support but in every case that makes customers realize that you’re the best solutions provider. Let’s take a simple example, if you have 100 customers and 10 of them are premium, who regularly buy more products or services than the rest and settle a whooping figure monthly, you probably feel like updating them first when a new product or service is launched by your company. Because they’re your most potential prospects who could pay your new products or services. Additionally, their trust on your brand makes selling even easier for you.
Email was invented 45 years back and still this channel is very important for the Digital Marketers. Studies show that vast majority of Indian Marketers are planning to allocate a major part of their budget to Email in 2017. This seems logical because of the fact that Email has nearly three times as many user accounts on Facebook and Twitter combined, and is 40x more successful in acquiring new clients than both.
The digital craftsmanship of technology has taken marketing to the next level over a period of time through Email, Social Media, Search Engines, Web & Mobile apps, Virtual Reality and more. With the latest cutting edge technologies, marketers get the opportunity to explore and create a simpler yet authoritative communication channel which is highly result-oriented making marketers’ life cycle even easier.
For every Digital Marketer it’s a nerve twisting experience as he encounters compartmentalized marketing data from channels including web, social, mobile and email. As an email service provider, it has been equally challenging for our company too as many of our customers started emphasizing the need to create precise digital promotions which are more contextual and personal to their audiences. In the cluttered digital space with standalone vendors for each digital service, the data generated by many a vendors lead to stumbling road blocks rather generating value for the marketer.
Creating Paradigm shifts in email marketing by empowering our customers with cutting edge technologies and a world class support has been the road we always journeyed. We have set many milestones and we are now in a decisive junction, all because of the reason our newly launched Predictive Intelligent Emails which factually challenge the pre-set benchmarks of returns from your email programs.
As the startup era got matured to its new phases, we got chances to hear so many new terminologies around technology and marketing. Growth hacking and growth marketing are two such terminologies that come under the new-gen startup namings. Today, the term – growth hacking, has become a surgical precision in digital marketing.
The epic question: Are emails delivered to your subscribers’ inbox?
An email campaign is all relied on deliverability. What business if no email is delivered! Provided with pre-set filtered systems built by the mailbox and Internet service providers, ensuring high email deliverability right to the inbox is harder and to the primary box of Gmail is even harder.