As the startup era got matured to its new phases, we got chances to hear so many new terminologies around technology and marketing. Growth hacking and growth marketing are two such terminologies that come under the new-gen startup namings. Today, the term – growth hacking, has become a surgical precision in digital marketing.
The epic question: Are emails delivered to your subscribers’ inbox?
An email campaign is all relied on deliverability. What business if no email is delivered! Provided with pre-set filtered systems built by the mailbox and Internet service providers, ensuring high email deliverability right to the inbox is harder and to the primary box of Gmail is even harder.
Customer interaction has always been a spinal process in customer acquisition program. Enterprises try to keep in touch with their customers or potential leads in a way or through all possible manners. Being an irreplaceable Email service partner at first place, iCubesPro has been assisting hundreds of tier 1 B2C giants to pushing billions of emails to their subscribers.
Compared to 3.5 billion internet users worldwide, 4.6 billion people use mobile phones. And out of 4.6 billion mobile phone users, only 2.1 billion people are using smartphone, which clearly calls out how weighty the offline mobile marketing is apart from the digital marketing that works only with the access to internet connectivity.
Many a time email marketers turn a deaf ear when we ask them to pay greater attention on their email list acquisition processes and practices. In the month of August 2016, many of them ended up paying a hefty price by simply not able to send any email on their infrastructures. Sadly many Email Service Providers too burned their fingers in the ordeal.
Google, the internet giant is on a full throttle in enabling every possible act to ensure a greater mobile experience to its users. Adding one more nail to the framework, Google has officially announced that the emails created with responsive email design will be optimised the way it is intended to be, which will start working on both Gmail and Inbox across desktop, mobile, and tablet by the end of this month. And this also hints that the old technology, email’s, presence is going to get enhanced further.
Bulk SMS has been there as one of the phenomenal channels in B2C platform since the time mobile phones have become an unpreventable belonging in men’s daily routine. As the time advanced, new strategies were brought to the pipeline to grab a greater share of the mobile screen through SMS service. Today, the entire master plan of SMS blast is shaping up to a new, next levels, which electrify sales platforms with higher conversion numbers.
The stress on carrying out intelligent segmentation activity pertaining to email marketing has gone across all bounds and became one standalone process that could entitle you to be the best among the rest, whichever industry you might be from. Email marketing has come out of age and offers you sophisticated avenues to make use of data obtained from any data point pertaining to your users.
Keeping social media and email as two separate entities in your marketing is no more a smart approach. A mixed strategy integrating the benefits of both would generate wider reaches and consequently, better sales. Widespread use of social media in email campaigns not just makes the consumers more engaged with your email campaign but also augments your brand reach (an easy mechanism to reach the personal sphere of your subscribers’ social life).