Email still stands to be the King among digital marketing tools. According to Digital Marketing Association, for every $1 spent, $44.25 is the average return on email marketing investment. Though the case is such, there is a huge opportunity loss, many a times marketers miss out, Let’s dig into that.
Every marketing sector is evolving. People are looking into more effective methods to engage the users. Similarly Email marketing is also evolving, even if the bulk push of email is there, marketers are still looking for more solutions that can target the users based on certain triggered conditions.
If you are going to send emails from a new IP address, sudden increase in email sending volumes can affect your IP’s reputation adversely. To prevent this, we need to warm the IP address up gradually over time to establish your IP address as a legitimate email sender among Internet Service Providers (ISPs).
If you treat your customers like a King they will certainly rely on your products and services. This rule not only applies in the case of support but in every case that makes customers realize that you’re the best solutions provider. Let’s take a simple example, if you have 100 customers and 10 of them are premium, who regularly buy more products or services than the rest and settle a whooping figure monthly, you probably feel like updating them first when a new product or service is launched by your company. Because they’re your most potential prospects who could pay your new products or services. Additionally, their trust on your brand makes selling even easier for you.
Email was invented 45 years back and still this channel is very important for the Digital Marketers. Studies show that vast majority of Indian Marketers are planning to allocate a major part of their budget to Email in 2017. This seems logical because of the fact that Email has nearly three times as many user accounts on Facebook and Twitter combined, and is 40x more successful in acquiring new clients than both.
Creating Paradigm shifts in email marketing by empowering our customers with cutting edge technologies and a world class support has been the road we always journeyed. We have set many milestones and we are now in a decisive junction, all because of the reason our newly launched Predictive Intelligent Emails which factually challenge the pre-set benchmarks of returns from your email programs.
An email campaign is all relied on deliverability. What business if no email is delivered! Provided with pre-set filtered systems built by the mailbox and Internet service providers, ensuring high email deliverability right to the inbox is harder and to the primary box of Gmail is even harder.
Many a time email marketers turn a deaf ear when we ask them to pay greater attention on their email list acquisition processes and practices. In the month of August 2016, many of them ended up paying a hefty price by simply not able to send any email on their infrastructures. Sadly many Email Service Providers too burned their fingers in the ordeal.
Google, the internet giant is on a full throttle in enabling every possible act to ensure a greater mobile experience to its users. Adding one more nail to the framework, Google has officially announced that the emails created with responsive email design will be optimised the way it is intended to be, which will start working on both Gmail and Inbox across desktop, mobile, and tablet by the end of this month. And this also hints that the old technology, email’s, presence is going to get enhanced further.
Bulk SMS has been there as one of the phenomenal channels in B2C platform since the time mobile phones have become an unpreventable belonging in men’s daily routine. As the time advanced, new strategies were brought to the pipeline to grab a greater share of the mobile screen through SMS service. Today, the entire master plan of SMS blast is shaping up to a new, next levels, which electrify sales platforms with higher conversion numbers.
