If you treat your customers like a King they will certainly rely on your products and services. This rule not only applies in the case of support but in every case that makes customers realize that you’re the best solutions provider. Let’s take a simple example, if you have 100 customers and 10 of them are premium, who regularly buy more products or services than the rest and settle a whooping figure monthly, you probably feel like updating them first when a new product or service is launched by your company. Because they’re your most potential prospects who could pay your new products or services. Additionally, their trust on your brand makes selling even easier for you.
Email was invented 45 years back and still this channel is very important for the Digital Marketers. Studies show that vast majority of Indian Marketers are planning to allocate a major part of their budget to Email in 2017. This seems logical because of the fact that Email has nearly three times as many user accounts on Facebook and Twitter combined, and is 40x more successful in acquiring new clients than both.
The digital craftsmanship of technology has taken marketing to the next level over a period of time through Email, Social Media, Search Engines, Web & Mobile apps, Virtual Reality and more. With the latest cutting edge technologies, marketers get the opportunity to explore and create a simpler yet authoritative communication channel which is highly result-oriented making marketers’ life cycle even easier.
For every Digital Marketer it’s a nerve twisting experience as he encounters compartmentalized marketing data from channels including web, social, mobile and email. As an email service provider, it has been equally challenging for our company too as many of our customers started emphasizing the need to create precise digital promotions which are more contextual and personal to their audiences. In the cluttered digital space with standalone vendors for each digital service, the data generated by many a vendors lead to stumbling road blocks rather generating value for the marketer.
Creating Paradigm shifts in email marketing by empowering our customers with cutting edge technologies and a world class support has been the road we always journeyed. We have set many milestones and we are now in a decisive junction, all because of the reason our newly launched Predictive Intelligent Emails which factually challenge the pre-set benchmarks of returns from your email programs.
As the startup era got matured to its new phases, we got chances to hear so many new terminologies around technology and marketing. Growth hacking and growth marketing are two such terminologies that come under the new-gen startup namings. Today, the term – growth hacking, has become a surgical precision in digital marketing.
The epic question: Are emails delivered to your subscribers’ inbox?
An email campaign is all relied on deliverability. What business if no email is delivered! Provided with pre-set filtered systems built by the mailbox and Internet service providers, ensuring high email deliverability right to the inbox is harder and to the primary box of Gmail is even harder.
Customer interaction has always been a spinal process in customer acquisition program. Enterprises try to keep in touch with their customers or potential leads in a way or through all possible manners. Being an irreplaceable Email service partner at first place, iCubesPro has been assisting hundreds of tier 1 B2C giants to pushing billions of emails to their subscribers.
Compared to 3.5 billion internet users worldwide, 4.6 billion people use mobile phones. And out of 4.6 billion mobile phone users, only 2.1 billion people are using smartphone, which clearly calls out how weighty the offline mobile marketing is apart from the digital marketing that works only with the access to internet connectivity.
Many a time email marketers turn a deaf ear when we ask them to pay greater attention on their email list acquisition processes and practices. In the month of August 2016, many of them ended up paying a hefty price by simply not able to send any email on their infrastructures. Sadly many Email Service Providers too burned their fingers in the ordeal.