Email Marketing

Revolutionize Your Emails for Marketing Automation & Grow Your Business

Marketing automation - icubespro

Usage of analytics can improve behavioural triggers and turn your website visitors into loyal customers. Similarly, you can use in-depth insights to help optimize your email campaigns, grow your list and attract more leads and conversions to better your business revenue under one platform – iCubesPro.

Cross Channel Orchestrations

Cross channel marketing - icubespro

Cross-channel marketing raises strategies in which all channels are used in an integrated manner, offering the user a complete digital experience. If the same message is sent through all channels in cross-channel marketing, each channel provides its specificity to achieve a complete approach to users.

Nowadays, the same user navigates in different devices and channels where a brand impacts them with its products in a different manner. Cross-channel orchestrations deliver valuable insights at every step helping marketers to achieve their goals. Similar to the way marketers use different channels to promote their brand, likewise, customers no longer prefer a single interface to engage with a brand.

Cross channel orchestration integrates all the channels so that information is shared among the same user and personalized content can be offered while being in the channel. Customers participate in your Facebook account, tweet your brand, follow you on Instagram, browse online for options, talk to your support team, and walk into your store to get better deals. 

Moreover, our product helps to pull data from all channels and identify the ones that customers did or didn’t engage with, follow up with them through the channels and make sure that branding across social media, web, and email deliverability is at its best. It provides a seamless experience to your customers that pushes them towards conversions, as it is vital for your ROI optimization. 

Remarketing

Remarketing tries to sell the users a product that didn’t convince them at first. The key to traditional remarketing is to offer the product again with an element that makes it attractive such as a discount, an improvement in quality, advantages over competitor’s purchases etc. 

Remarketing refers to the recovery of users interested in a certain product or service that have not finalized the purchase or contracting at first. This is achieved by sending an authenticated email with a reminder, optionally with a promotion or an offer to complete the purchase of a product. It is proven to have high conversion rates and so is one of the options to take into account in the email marketing sales strategy.

As technology advances, new marketing strategies are emerging that adapt to new digital tools. Using our behavioural email marketing strategy, you can personalize the marketing email content according to different customer actions initiated on the website. Analyzing the search behaviour on your website and having an automated system, we could generate a campaign that each client is looking for. 

Based on the customer actions, email campaigns can be targeted. Different kinds of customer analytics are tracked like page views, revenue, conversion, time spent, number of carts added etc. This helps to create more personalized campaigns for customers and businesses and subsequently increase sales.

Best Practices for Email Marketing

Email marketing  best practices - icubespro

Generating continuous growth requires a lot of technical intelligence, practical knowledge, better understOn the other hand, our talent and expertise in this field will help you achieve success. Our best practice is to assemble all marketinanding, a clear email marketing strategy and coordination skills. Today’s marketers cannot do everything at once and have to prove they are strategists, technologists, idealists, innovators and creative directors to stay ahead in the competition. 

g actions which include data, content and creatives to generate a program that can integrate to any channel to connect your customers through engagement, acquisition and loyalty programs.

iCubesPro extends the best email marketing digital marketing strategy to your website to enable an omnichannel experience that identifies and distinguish between website users and visitors they want. Entry and exit pop-ups build customer conversion and retention abilities. It presents adaptive and intelligent product recommendations with personalized content and measures the revenue in real-time, thereby transforming the customer journey to success.