A complete SMS Marketing Guide for beginners
Having 4.6 billion people using mobile phone across the globe, SMS Marketing still stands to be a dominant marketing tool in trading. Affordable pricing and instant customer engagement make it a transactional channel for marketers. Here is a complete SMS Marketing guide, which we have created for beginners who want to learn about SMS Marketing and how it performs well in Mobile Marketing domain.
SMS stands for Short Message Service.
Why should you use SMS Marketing – what are the advantages?
SMS is lightning fast, literally putting your message into your subscribers’ pockets or purses seconds after you send. The average time for all mobile carriers and SMS services is less than 7 seconds from send to receive.
2.High Open Rate
SMS has a staggeringly high open rate. Essentially, almost every SMS sent is opened (and read). When a subscriber feels that buzz in their pocket or hears that trill signalling a text message, they always look.
3.High Conversion Rate
With SMS, there is an incredibly high rate of subscriber action. Whatever your SMS is – promotions or contests – there is more action taken compared to any other marketing or promotion strategies.
SMS doesn’t have to battle against spam or other filters. If anything, SMS is more of a direct connection to your customer base than any other marketing strategy, and there aren’t any barriers.
Types of SMSs
These are messages which are sent to your customers to pass on information necessary for using your product or service.
Information pertaining to the account of its customer sent to the customer by a licensee or Bank or financial institution or insurance company or Credit Card Company or depositories registered with Securities and Exchange Board of India or Direct to Home Operators.
Information given by Airlines or Indian Railways or its authorized agencies to its passengers regarding travel schedules, ticket booking and reservation.
Information from a registered educational institution to its students or their parents or guardians.
Any message transmitted by or on the directions of the Central Government or State Government, TRAI or any agency authorized by TRAI, or on the directions of bodies established under the Constitution.
Only messages with the above nature will qualify as transactional message.
Advantages of Transactional SMS
– Ability to a unique 6 alpha character sender ID (DM-ICUBES)
– Ability to send messages to DND numbers
– Delivering urgent information to people is possible with transactional Bulk SMS
– Unlike promotional SMS which suffer from time constraint, these SMS can be sent at any time, without any time constraint.
The precautions required while sending Transactional SMS are:
– Always maintain a database of your opted-in clients. This is required to be produced in case of complaint is filed by recipient.
– Do not send any promotional content to any one through transactional SMS.
2. Promotional SMS:
Promotional SMS is used to send offers, discounts or promotions to new and existing customers. The messages may or may not be solicited by the recipients.
– Messages are only delivered to non-DND numbers and opt-in numbers
– Promotional SMS can be sent only between 9am and 9pm
– Promotional bulk SMS will be delivered with a random 6-digit Sender ID assigned by the telecom operator like DM-022145
SMS Opt-out Process
Some SMS subscribers get distracted if they get too much promotional SMSs in a short span of time. In such a case, it’s every enterprise’s responsibility to provide customers an option to opt-out from the Promotional SMS list before they get really annoyed and stop using the service.
Following are the 3 options to opt-out from receiving SMSs:
1. Miss Call Option: In this there will be a number where the users can give a miss call. The data will be shared and can be removed from the sms list. The users who give miss cal will also receive a confirmation sms that they have removed from our sms list.
2. Shortcode Option: In this method users will have option to send sms to a five digit number (Eg: 56161) to stop receiving the sms . The users will be charged Rs 3 for each sms they sent to the number. Also the users will also receive a confirmation sms that they have removed from our sms list.
3. Longcode Option: In the method users will have reply back to a 10 digit number (88-xxxx-xxxx) with Unsub. The data will be shared and can be removed from the sms list.