What are Web Push Notifications and how they add value to your business?
The digital craftsmanship of technology has taken marketing to the next level over a period of time through Email, Social Media, Search Engines, Web & Mobile apps, Virtual Reality and more. With the latest cutting edge technologies, marketers get the opportunity to explore and create a simpler yet authoritative communication channel which is highly result-oriented making marketers’ life cycle even easier.
Considering website as the centric point of today’s business, anything around website that helps marketer increase conversion rate is an add-on. Web push notification is one such a tool that adds value to inbound marketing. Let’s get to know what web push notifications are all about.
What are web push notifications?
Web Push Notifications, also known as browser push notifications, are clickable messages sent to the browsers of users’ devices – mobile, tablet, and desktop. The notifications will only be sent to the users who have subscribed for the notifications. Once a user subscribes for the notifications, he will start receiving the notifications. Users don’t have to be on your website to receive and click on the notifications. The core proposition of web push notifications is to bring back users to the website.
How do web push notifications work?
When a user comes into a website, he receives an opt-in notification requesting his permission to send him notifications in future. When he clicks ‘Allow’, he is added to the list, and at the backend, the browser id gets automatically captured.
Once a visitor becomes a subscriber, you can start pushing him web push notification based on the browser id. When you send web push notification to the user who is in or out of your website sees the notification, clicks on it, and gets redirected to the landing page.
Customer retention and engagement
Once the customer has subscribed for web push notification, the focus turns to how to smartly make use of web pushes to get higher customer engagement and retention rate. Following are some of the best practices:
Create enticing copy
Content plays a major part in web push notification engagement. You need to be very clear and specific. You can also create urgency for higher CTR.
Web push notifications offer higher visibility, and you need to be very careful with its frequency. You can’t intrude with too much messages, rather you could push messages at an optimal frequency.
In web push notification, you can deploy the powerful metrics – segmentation. With precise segmentation, you can serve personalized notification to the right customers based on the website engagement.
Timing is very important. You may have customers spread across different regions. So you need to know your customers’ time zone first. Based on that you need to create segments and push notifications to the customers at the right time.
Watchout how iCubesPro Web Push Notifications work?
Why web push notifications?
Higher conversion rate
With web push notification, you could drive 45-50% more conversion rate.
Web push notification is a stellar performer with a CTR of 5% to a whopping 30%, which clearly shows out how powerful it’s to increase conversion!
Entice mobile customers without app
It doesn’t require a mobile app to target your audience. You can even aim your non-app users and it works as powerful as app push notification.
No deliverability issues
You can send as much as web push notifications to your subscribers and everything will be sent to their browsers. The only thing you need to be very careful here is not to interrupt them with too many pushes.
Real-time and fast
Your subscribers receive your messages at the very moment you push the notification, if they are on desktop or mobile device. No lag, nothing! It’s simply fast!
All you need is browser id
You don’t have to have the contact details like phone number and email address of your customers to target them. Once the visitor allows for web push notifications, his/her browser id is captured in the system, and you can shoot notifications based on the browser id.
The facts aren’t exaggerated that web push notification has a visibility of 45% to 90%, which help you take the customer on board easier.
Works on all major browsers
Currently, web push notification technology supports all major browsers such as Chrome, Mozilla Firefox, Opera, and Safari, which have around 80% of internet users.
Promotional and Triggered Notifications
Put no bar to the notifications here. Send pushes based on user behaviour, web analytics, geo-location etc.
Abandoned Checkout: Remind customers when they abandon a product checkout after few hours with a web push notification hours to reduce cart abandonment.
Discounts: Send personalized discounts to customers with their first name to get more conversion rate.
Personalized Retargeting: Send promotional notifications to customers who have been browsing your website, may be a particular web page or product for few sessions.
New arrival: Notify customers when you launch a product.
Price alerts: Send price drop alerts to subscribers who are watching out for price fluctuations on specific products.
Webpage targeting: Send location-specific promotions to customers who have viewed a local landing page. This is a good business case for travel and tourism industries.
Sales and Promotions: Notify customers when a special discounted sale is announced for a limited time.
Brand Awareness Notifications
Engage customers with notifications that raise brand awareness, and indirectly help you drive revenue.
Weather Updates: Trigger weather updates such as rain forecast for a specified region.
News Updates: Send exclusive news headlines and updates.
Reward Programs: Inform customers of how many reward points they’ve gathered so far and how they can use them.
App Downloads: Encourage customers to download your app through web pushes.
Survey: Notify your priceless customers when you do a survey and you badly need their inputs.
Web push notification is like an ocean of opportunities for marketers who want to pitch users visiting the website. The major challenges with web push notifications are subscription and retention. Manoeuvring the above mentioned metrics you could do A/B testing and move forward with the winning approaches. Once you’re through the challenges you could analyse the difference in conversion rate and realise what a powerful marketing tool web push notification is.